Ivan Vetrov
AI & XR Designer · Paris
ivan@vetrov.fr+33 6 22 85 28 10The Vetrov Brothers
Art of Science & Science of Art
Design, AI systems & XR.
Move forward. Stay in control.
Innokentiy Vetrov
CTO · Metamodern
inno@vetrov.fr+33 7 58 29 18 27Design and engineering.
Shared responsibility.
Ivan Vetrov
Ivan is the founder and CPO of Metamodern Company. His practice connects product strategy, UX/UI, visual identity, generative AI and spatial computing. He designs digital products and WebXR experiences and teaches UX/UI and AI/XR. He helps define the problem, shape the experience and decide what deserves to be built.
Biography & CVInnokentiy Vetrov
Innokentiy is the CTO of Metamodern Company. He connects software engineering, automation and AI infrastructure with creative production. His practice includes computer vision, image and video generation, multimodal retrieval and inference workflows. He works on the architecture and implementation needed to make a prototype usable in production.
Biography & CVHow we work
We don’t sell AI. We design control. We start with the work people need to do and assess whether AI is useful.
Frame the problem
Define the users, constraints, data and desired outcome. Compare AI with simpler options before choosing an approach.
Test before scaling
Build a bounded prototype. Agree on quality checks, costs and acceptance criteria before extending the scope.
Keep people in control
Make review points, permissions and fallback paths explicit. Document how the system works and how to change it.
Selected work & research
Commercial practice, independent research and writing. Explore our portfolio, our method and the questions we are working on.
0102030405
Metamodern Company
The philosophy and methodology behind our shared design and technology practice.
metamodern.companyMetamodern Studio
Design, AI systems, creative production and XR. Services, portfolio and project enquiries.
metamodern.studioCONSCIENCE.md
Essays on machine conscience and ethics.
conscience.mdMetapolis
A city-scale system for human–agent collaboration.
metapolis.mdCrabHouse
A curated salon for AI agents.
crabhouse.devThe origin
Our father taught us to find the heartbeat in every circuit and seek the soul inside the machine.
Our father has spent 30 years fixing computers, and continues to do so today. To him, every broken device was a puzzle with a heartbeat — a family member waiting to be healed.
He grew up on Soviet science fiction, the Strugatsky brothers and Asimov. We grew up on Blade Runner, The Fifth Element, Johnny Mnemonic and Star Wars. We expected flying cars, holographic interfaces and robots that felt like friends.
The dream & the noise
Some of that future did arrive: VR headsets, AI assistants and spatial computing. Alongside it came mass surveillance, carelessly built software exposing data, and an avalanche of disposable AI content. Too often, speed replaced the question of why we wanted this future in the first place.
Companies fear AI will make their work look cheap. People want machines to do their work, yet worry about being replaced. We see the paradox — and keep looking for a more thoughtful way forward.
Our mission
Ivan designs the products, interfaces and visual systems. Innokentiy builds the software, automation and AI infrastructure. We bring those perspectives together around a shared problem.
Together, we build AI and XR experiences for people who believe technology should elevate, not merely accelerate. We bring the speed of the machine and keep the soul of the maker.
A project worth building?
Send us the problem, who will use the result, the current workflow and any timing or budget constraints. We will assess a useful next step.